J M

Catapult

 

UI

Catapult - an ERP & CRM implementation specialist.

 
 
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Agency

Creative Engine

Role

UI

Year

2018

 

 
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Refinement

Catapult were tired of their confusing website. Content had become laborious to find and the user experience was suffering as a consequence. We looked at how we could better organise information and bring uniformity to the brand. 

 
 

Old Homepage

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New Homepage

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Old Menu

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New Menu

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Old CTA

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New CTA

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Colour

For three years, green had been a dominant colour throughout the website, but we felt it had become a little too stagnant.  We decided to switch it up and bring blue to the forefront, creating a fresh palette of colours and gradients around the cyan in Catapult's logo. 

 
 
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Selection

We used green sparingly, and toned it down in instances where it was flooding large areas. 

 
 
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