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JC69 Racing

 

Branding

Jesse Chamberlain - a semi professional racing driver.

 
 
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Agency

Green Square

Role

Branding

Year

2016

 

 
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Raising the bar

In order for Jesse to compete in the Clio Cup Championship, he needed to raise £200,000. He had the heart, desire and talent, but was lacking any form of brand identity.

 
 
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Need for speed

We developed a custom wordmark which resembles tire treads and reiterates speed. Using geometric shapes and preset boundaries for each letter allowed us to create a logo which had the ability to shift around.

 
 
 
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Flexibility

With an adaptable logo in place, we worked on a set of unique stripes to compliment. These would serve as a part of a flexible design system, tying the brand together and providing a strong identity regardless of the layout.

 
 
 
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