Jesse Chamberlain - a semi professional racing driver.
Raising the bar
In order for Jesse to compete in the Clio Cup Championship, he needed to raise £200,000. He had the heart, desire and talent, but was lacking any form of brand identity.
Need for speed
We developed a custom wordmark which resembles tire treads and reiterates speed. Using geometric shapes and preset boundaries for each letter allowed us to create a logo which had the ability to shift around.
With an adaptable logo in place, we worked on a set of unique stripes to compliment. These would serve as a part of a flexible design system, tying the brand together and providing a strong identity regardless of the layout.