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Moots Apparell

 

BRanding

Moots - a casual headwear company originating from the English countryside.

 
 
 © George Hiles
 

Agency

Green Square

Role

Branding

Year

2016

 

 
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Iconic

Moots wanted a logomark which would hold strong across a range of apparel and eventually become an iconic symbol in the clothing landscape. The brand needed to reflect heritage, feel playful, and hold a sense of intrigue.

 
 
 © Jenny Hill
 © Dawid Sobolewski
 
 
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Black & White

Inspired by two quintessentially English countryside animals – the cow and the border collie – I chose a simple black and white theme to illustrate an eye patch, alluding to the double “o” in Moots. The icon also serves to portray the gentle adventure of the countryside without feeling too rugged. 

 
 
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Gill Sans

Coupled with perhaps the most iconic English font ever created, the brand oozes heritage. This quirky, yet relatable typography contrasts well with the playfulness of the logo mark. 

 
 
 
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