World’s first sensory gaming device
In light of the new sci fi show Kiss Me First, Channel 4 created buzz around a fake product named Azanaband. The product would be worn around your neck and could simulate a multitude of emotions, from happiness to fear. It proved so popular that 300,000 people visited azanaband.com. I'll admit, even knowing it was fake, I had to take a look. I love a good spoof campaign.