Paul Rand's confidence
I'm reading Walter Isaacson's biography of Steve Jobs again. One thing which I found fantastic was Paul Rand's comments around branding one of Job's endeavours, NeXT Computers. Below is a section from the book:
When Jobs asked for a number of options to consider, Rand declared that he did not create different options for clients. "I will solve your problem, and you will pay me, " he told Jobs. "You can use what I produce, or not, but I will not do options, and either way you will pay me."