J M

Things I found interesting this week.

Feb 25

 

Paul Rand's confidence

I'm reading Walter Isaacson's biography of Steve Jobs again. One thing which I found fantastic was Paul Rand's comments around branding one of Job's endeavours, NeXT Computers. Below is a section from the book: 

When Jobs asked for a number of options to consider, Rand declared that he did not create different options for clients. "I will solve your problem, and you will pay me, " he told Jobs. "You can use what I produce, or not, but I will not do options, and either way you will pay me."

 
 
 

England's Type

England's new typography was revealed this week ahead of the World Cup. It's a dynamic design which Craig Ward suggests was born out of the St George's cross. There is a great interview with him over at Creative Review.

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