J M

Things I found interesting this week.

March 12

 

Playdoh

I found this fantastic animated website for Playdoh. It was created by DDB and Merci-Michel, and provides analysis of made-up creatures, creating using the product. For such heavy web animation, it's smooth as hell. 

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Next exit

The golden arches are back, doing what they do best. Being obnoxious. Only this time, they've been obnoxiously elegant in their execution. Relying on the strength of the brand, McDonalds has released a campaign which focuses on small sections of the golden arches for way finding. Very clever Cossette. Thanks for reminding us how much McDonalds is ingrained in our brains. 

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Josh MannComment