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NY Aesthetics

 

Branding

NY Aesthetics - a surgical practice specialising in non invasive cosmetic treatments. 

 
 
 

Agency

The Chase

My Role

Branding

Year

2017

 

 
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Reimagining an industry

Cosmetic surgery has come a long way since the days of high risk and lengthy procedures, with some of the most popular treatments now taking 30 minutes or less.  NY Aesthetics saw this as a gap in the market which they could exploit, and were driven to build a surgical practice which targeted both the beauty industry and a younger demographic.

 
 
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NY

We were first tasked with finding a brand name, and drew inspiration from the names of the Doctors, (N)adia and (Y)ousef.  'NY' is short, elegant and has connotations of the New York City, a central hub of the glamour industry. 

 
 
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Wear the crown

As well as being a set of initals, the icon also depicts a crown, which enforces our key message of ‘ownership’. In this way, we wanted to give people the ownership to make their own choices and gain the confidence they’ve always wanted, and to be Kings and Queens of their own lives. 

 
 
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LIVE your life

The artistic brush stroke of the logomark serves to re-enforce a message of self expression. We allow consumers to rewrite the rules of their own existence. To be the best, most confident person they can be. 

 
 
 
 
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