/ Work
  1. Branding
  2. Interaction
  3. UI/Direction
  4. UI/Direction
  5. UI
  6. UI/Direction
  7. Identity
  8. Identity
  9. Identity
  10. Identity

/ About 
A graphic designer and brand strategist, solving problems and telling stories. Currently the creative director at Goat.

/ Vocabulary
Branding - Building brand strategy and visual identity with a deep understanding of client and industry.

Direction - Overseeing the creative and/or strategic direction of a project.

UI Design - Wireframing and designing websites and digital products.

Identity - Simple, low-budget logos or incomplete branding projects. 

Interaction - Adding value to pre-designed UI projects in forms of layout and movement.

/ Worked with
City of Vancouver
Seeking Blue Records
JBS Equipment
Southend F.C
Integrative Naturopathic
The Insurance Emporium
Tak Logistics
Redcliffe & Co.

/ Connect


Fluxwerx UI/Direction

Sex sells.

/ Role
UI Design
/ Agency
/ Development
Tim Lu
/ Year

Launch with a bang

Fluxwerx design and engineer exceptional lighting products. They pride themselves on being at the forefront of LED lighting technology across North America, through distinctive design and breakthrough optic technology. With a new product launch on the horizon, and a revamp of an existing lighting family, we were asked to design and build a landing page to announce this exciting Fall Collection.

Reality made virtual

As a product company, Fluxwerx have obsessive attention to detail. They continue to deliver products which - in their own words - are an optimal balance between energy, atmosphere and occupant. We set out to match that vision by bringing their products to life in a digital environment, and deliver an elegant, immersive experience to consumers.

Design without compromise

Products can be customized depending on each type of installation. With these variations changing the aesthetic of each fixture, we decided to show this in real time to potential customers.

/ Customizable fittings