/ Work
  1. Branding/UI/Direction
  2. Branding/Direction
  3. Branding
  4. Interaction
  5. UI/Direction
  6. UI/Direction
  7. UI
  8. UI/Direction
  9. Identity
  10. Identity
  11. Identity
  12. Identity

/ About 
A visual designer and brand strategist, solving problems and telling stories. Most previously the creative director at Goat︎.

/ Vocabulary
Branding - Building brand strategy and visual identity with a deep understanding of client and industry.

Direction - Overseeing the creative and/or strategic direction of a project.

UI Design - Wireframing and designing websites and digital products.

Identity - Simple, low-budget logos or incomplete branding projects. 

Interaction - Adding value to pre-designed UI projects in forms of layout and movement.

/ Clients
Bonzai Intranet
BTY Global
Catapult ERP
City of Vancouver
Essex Cricket
FJG Solicitors
Insurance Emporium
Integrative Naturopathic
JBS Equipment
Parachute Regiment
Redcliffe & Co.
Seeking Blue Records
Simon Fraser University
Southend F.C
Skipper Otto
Tak Logistics

/ Community
Organizer of Type Brigade︎- Vancouver’s typography speaker series.

/ Connect



Fluxwerx UI/Direction

Optimal balance between energy, atmosphere and occupant.

/ Role
UI Design
/ Agency
/ Development
Tim Lu
/ Year

Launch with a bang

Fluxwerx design and engineer exceptional lighting products. They pride themselves on being at the forefront of LED lighting technology across North America, through distinctive design and breakthrough optic technology. With a new product launch on the horizon, and a revamp of an existing lighting family, we were asked to design and build a landing page to announce this exciting Fall Collection.

Reality made virtual

As a product company, Fluxwerx have obsessive attention to detail. They continue to deliver products which - in their own words - are an optimal balance between energy, atmosphere and occupant. We set out to match that vision by bringing their products to life in a digital environment, and deliver an elegant, immersive experience to consumers.

Design without compromise

Products can be customized depending on each type of installation. With these variations changing the aesthetic of each fixture, we decided to show this in real time to potential customers.

/ Customizable fittings