Integrative Branding/UI/Direction
Happiness and health start with harmony.
Happiness and health start with harmony.
/ Role
Creative Direction, Branding, design and UI
Creative Direction, Branding, design and UI
/ Co-strategy
Terence Sawtell / Design team
Heather Browne
/ UX
Katy Witts
/ Development
Carmen Shing
Terence Sawtell / Design team
Heather Browne
/ UX
Katy Witts
/ Development
Carmen Shing
/ Year
2020
2020
The founding fathers
Integrative Naturopathic Medical Centre is Vancouver’s leading alternative health clinic. Founded in 1974 by three NDs seeking a more wholesome approach to holistic medicine, Integrative has built a nationwide reputation with progressive treatments and industry-leading programs across a wide spectrum of health.
Integrative Naturopathic Medical Centre is Vancouver’s leading alternative health clinic. Founded in 1974 by three NDs seeking a more wholesome approach to holistic medicine, Integrative has built a nationwide reputation with progressive treatments and industry-leading programs across a wide spectrum of health.

Refresh and reposition
We worked with Integrative to clarify their internal values and business goals, and subsequently use this new information to rejuvenate and reposition their brand.
We worked with Integrative to clarify their internal values and business goals, and subsequently use this new information to rejuvenate and reposition their brand.



Identity
Strategy dictated that Integrative was Vancouver’s premium authority in naturopathic health, infusing traditional holistic techniques with modern-day western medicine, in a truly integrated way. We built out an identity which visualized this promise - one of authority with a touch of magic.
Logo variations
/ Expanded knot
The exisiting tibetan knot was heavy and overbearing. We made the stroke thinner and opened up the negative space, giving it room to breathe at all sizes.
Much like the icon, Integrative’s wordmark was bloated, overbearing, and disconnected from their premium experience. We set about creating a wordmark which infused the history of holistic medicine with the modern-day reliability of medical establishments.
Wordmark inspiration


Wordmark development
Rejected wordmark
As much as we enjoyed the expressive nature of this one, it had too much flair and not enough authority.
As much as we enjoyed the expressive nature of this one, it had too much flair and not enough authority.
Typefaces










Inspired by Highway Gothic︎, Overpass is a highly legible, narrow typeface which has been optimized for screen. We chose it for its authoritative feel and sharply angled ascenders and tails.
Patterns


Starting with microscopic photography of human cells, we developed a series of patterns which are created using a simple step-by-step process.




The resulting collection of patterns offer a truly authentic way to anchor the identity across all mediums, and offers virtually limitless variations of layout, with the option to easily expand the collection as the brand grows.
Imagery


For supplementary images, we sourced a collection of natural textures which complement the organic curves of the patterns.





Deliverables
The identity lives and breathes through the plethora of patterns and their endless flexibility. With a functioning clinic, in-house medical lab, and dispensary, the deliverables cover a range of mediums.

















/ Supplement pouches



Website
Carrying the visual identity across into the digital space, we put emphasis on concise copy, easy search, and a fluid user experience.




The website acts as more than just a brand builder and contact hub. Customers can book appointments, refill prescriptions, and read industry-leading articles about alternative health.





