Moots Apparel Identity





Moooooooooooooooooooooooooooo.


/ Client
Moots Apparel
/ Role
Identity Design
/ Year
2016





Quintessentially English

Daren Mootoo came to us with a desire to create his own clothing line called ‘Moots’.  He wanted a logo of a cow that felt English. Unfortunately, this passion project fell by the wayside. But not before we explored cows and formed an identity.






Rejected Concepts







End.