/ Work
  1. Branding/UI/Direction
  2. Branding/Direction
  3. Branding
  4. Interaction
  5. UI/Direction
  6. UI/Direction
  7. UI
  8. UI/Direction
  9. Identity
  10. Identity
  11. Identity
  12. Identity

/ About 
A visual designer and brand strategist, solving problems and telling stories. Most previously the creative director at Goat︎.

/ Vocabulary
Branding - Building brand strategy and visual identity with a deep understanding of client and industry.

Direction - Overseeing the creative and/or strategic direction of a project.

UI Design - Wireframing and designing websites and digital products.

Identity - Simple, low-budget logos or incomplete branding projects. 

Interaction - Adding value to pre-designed UI projects in forms of layout and movement.

/ Clients
Bonzai Intranet
BTY Global
Catapult ERP
City of Vancouver
Essex Cricket
FJG Solicitors
Insurance Emporium
Integrative Naturopathic
JBS Equipment
Parachute Regiment
Redcliffe & Co.
Seeking Blue Records
Simon Fraser University
Southend F.C
Skipper Otto
Tak Logistics

/ Community
Organizer of Type Brigade︎- Vancouver’s typography speaker series.

/ Connect



NY Aesthetics Identity

Rule your look. Rule your life.

/ Client
NY Aesthetics
/ Role
/ Direction
Mark Hurst
/ Year

I ♥ NY

Dr Yousef and Dr Nadia had dreams of running their own clinic which focused on skin aesthetics and non-invasive procedures. They required a name, identity and brand direction. All of which we began establishing before the project was dropped. The clinic never came to fruition.  

We are all Kings and Queens

After looking at over 500 names, NY (Founder’s initials) was established as a term of authority, desire, opportunity and beauty. Triggered by exploration of the logo, the brand became driven by self expression and encouraged customers to be captains of their own fate. To be happy in their skin. 

Crown Development

/ Initials

/ Crown

/ Expressive

/ Really expressive