NY Aesthetics Identity

Rule your look. Rule your life.

/ Client
NY Aesthetics
/ Role
/ Direction
Mark Hurst
/ Year

I ♥ NY

Dr Yousef and Dr Nadia had dreams of running their own clinic which focused on skin aesthetics and non-invasive procedures. They required a name, identity and brand direction. All of which we began establishing before the project was dropped. The clinic never came to fruition.  

We are all Kings and Queens

After looking at over 500 names, NY (Founder’s initials) was established as a term of authority, desire, opportunity and beauty. Triggered by exploration of the logo, the brand became driven by self expression and encouraged customers to be captains of their own fate. To be happy in their skin. 

Crown Development

/ Initials

/ Crown

/ Expressive

/ Really expressive