Skipper Otto challenges traditional means of buying seafood by connecting consumers directly to the fishermen. Their unique model aims to keep small scale fishing alive in B.C and ensure customers have access to the very best wild, sustainable seafood.

We faced three primary challenges approaching this project - Telling the Skipper Otto story, explaining the buying process and providing clarification around a confusing signup window. With these objectives in mind, we created an engaging, story-led website which connects to consumers on an emotional level, allowing them to gain a deep understanding of this revolutionary seafood experience.
Direction & Website Design

Skipper Otto Community Supported Fishery ︎

Goat ︎

Finalist in UX for Marketing Vancouver UX Awards 2019 ︎

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Strategy: Terence Sawtell
UX: Katy Witts
Illustration: Kika McFarlene
Development: Carmen Shing, Tim Lu